Loveclub Beauty
About
Loveclub is a playful beauty brand inspired by every shade of love. The brands aesthetic was inspired by vintage valentines cards and witchy romance - but with a Gen Z twist. Loveclub features three signature lines, each representing a different love mood. Each line features a different cherub illustration to reflect the designated mood (flirty, obsessed or lovesick).
3 Lines for 3 Moods
Flirty Trio + Gift Set
Obsessed Trio + Gift Set
Lovesick Trio + Gift Set
1/3 of Trio - Eau de Parfume
The Loveclub eau de parfume uses a roll on perfume applicator, it’s perfect for on the go and easily fits in your purse. The primary packaging features a heart lid and a clear tube. The secondary packaging is made of matte paper and features a heart tap at the top which can be pulled to open the box. The heart tab adds a giftable quality to the box which I felt was important for something like a perfume.
Eau de Parfume
2/3 of Trio - Blush
The Loveclub blush uses a heart shaped compact with a mirror on the top of the lid, with the words ‘you look great’ engraved on the mirror. The secondary packaging is made of matte paper. Since blush is a beauty product you normally purchase for yourself, I chose to leave off the heart tab on the secondary packaging.
Blush
3/3 of Trio - Lip Oil
The Loveclub lip oil uses a wand applicator. The primary packaging features a heart lid and a clear tube. The secondary packaging is made of matte paper and features a heart tab at the top which can be pulled to open the box. The heart tab adds a giftable quality to the box which I felt was important for something like a lip oil, as well as the perfume, adding to the experience of unpackaging.
Lip Oil
Gift Set - Contains 3/3 of Trio
The Loveclub gift set features all three items from the trio: The lip oil, blush and eau de parfume. The secondary packaging is made of premium sturdy paper material that can be saved as a means of storing the products. The front of the box features the cherub associated with the line, in this case, it’s the ‘Flirty’ cherub.
The back of the box features a description for each of the products that are included, as well as a shade swatch. This gift box features a heart pull tab so that the inside box can glide out with ease. I was inspired by the ‘Sugarfina’ candy bento gift boxes, and wanted the unboxing experience to feel like a novelty experience.
Gift Set
Inspired by Romance…
Blush Conceptual Shoot Mockup
Trio Packaging Conceptual Shoot Mockup
Trio Products Conceptual Shoot Mockup
Web Presence
Loveclubs online presence is girly and flirty. Images include visual cues like hearts, pearls, delicate fabrics and retro touches like dial phones. The aesthetic incorporates these elements to reinforce the vintage valentines card aesthetic that the packaging is inspired by.
Social Media
